The new presidential campaign has been the first one to really incorporate social media to promote their campaigns for presidency.
Article issue: Social media also enable voters to respond to candidates mis-statements and awkward situations, which then spread like wildfire across the Internet. "There is a piece of information… and it begins to bounce around, essentially. It’s shared, it’s repeated. It reverberates," said Politico newspaper correspondent Tony Romm.
"We see the same thing with Facebook, when a user shares a news story about something a candidate has done. And then, that begins to explode, eventually winding up in major newspapers, making major headlines across the country. So, it has a huge effect."
Internet political strategists say the goal with social media is to collect data from voters in order to personalize the campaign - to make the candidate not only familiar, but also to be seen as a friend who knows and understands the problems voters face and want solved. That, analysts say, is the ‘retail politics’ of today - and tomorrow.
My view: The internet's role in campaigning has been used to spread the candidates’ messages, to raise money, and to motivate voters to get actively involved. With every presidential election, the role and impact of the Internet grows. In 2012, so-called ‘social media,’ such as Facebook, Twitter and the like, have become a prominent means of political communication.
My view: The internet's role in campaigning has been used to spread the candidates’ messages, to raise money, and to motivate voters to get actively involved. With every presidential election, the role and impact of the Internet grows. In 2012, so-called ‘social media,’ such as Facebook, Twitter and the like, have become a prominent means of political communication.
Political campaigns used to rely on speeches, rallies, and newspapers to reach and motivate voters. Then radio and TV made it possible to reach everyone quickly and simultaneously. Today, campaigns can spread their messages instantly - and, interactively - through the Internet’s so-called ‘social media.’ I think it is a very modern way of communicating, especially getting to the youths of America to help get involved and vote for America's next president.
Reference: http://flipthemedia.com/2012/08/the-2012-presidential-campaign-and-social-media-a-new-age/
http://www.voanews.com/content/internet_social_media_are_prominent_in_2012_presidential_race/1485372.html
Image: http://www.abc.net.au/news/2012-10-17/mcmurtrie-hollow-campaign/4315800
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