A COMPILATION OF JOURNALISM AND CREATIVE WRITING STUDENT CORALIE REDDEN'S PORTFOLIO WORK.



Tuesday 16 October 2012

MEDIA ISSUE: ONLINE TV

ONLINE TV THE REASON FOR FLAILING NETWORK RATINGS?


It is hardly something that can be ignored, the axing of programmes on Channel 10, over the last few months. The Circle being axed, Everybody Dance Now, and time-cuts for the Breakfast show, with poor ratings for I Will Survive, it only just survived the first season itself.

Article Issue: Where are the TV viewers going? With all the free to air TV and Foxtel and so many internet websites available for viewing TV shows, that maybe Ten is just the fallout from all of the future possibilities.

ABC chief executive Mark Scott suggest, internet downloads and piracy is becoming an epidemic known as ‘Catch-up TV’. It has become a means of actually viewing television, without aid of an actual television. 

My view: Is the underlying issue in low TV ratings, merely a missing audience? There are just not enough watching the television and its scheduled content? This is the issue of watching content at your own time, through your own sources. There has been a media frenzy and hype from the U.S programmes makes Australians turn to the internet.

The Australian TV networks have always delayed airing shows with American content for months after being showed in the U.S.  Now as you are seeing on TV the networks are drawing drastic actions in an attempt to fight the war between internet downloads. Network Ten and Seven are airing shows straight after the U.S views it; shows like Homeland on Ten and Grey’s Anatomy on Seven.

I recently came across a new Australian produced web series SYD2030 by a young and up-coming actress Tatjana Alexis. At first it was an assignment for film class but turned in to creating a publishing company known as Cheese on Toast ProductionsThe web series took me by interest as I thought that if the SYD2030 series was aired on commercial television, perhaps there was hope for Australian TV networks after all. Some even called it the new Gossip Girl, the Australian version.

"We decided as a company that our generation was so internet savvy, we produced SYD2030 as a web series. Due to the popularity of the show, as it was on the internet we got a wider audience and it was more interactive, but we would be just as thrilled if it had the opportunity to air it on TV” Tatjana said.

The web-series was even nominated for Best International Web Series in the LA Film, Television & Webisode Festival.

Are we all turning to Internet as a form of television too?

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